This Privacy Policy explains how e777 collects, uses, stores, and protects the personal information of players registered on the e777 platform. Please read it carefully alongside our Terms & Conditions.
e777 collects only the personal data necessary to provide the gaming and betting services, process payments in PKR, verify your identity (KYC), and comply with applicable anti-money laundering obligations.
All personal data transmitted between your device and e777 servers is encrypted using SSL/TLS. Account passwords are stored as cryptographic hashes — never in readable form — and access to player data is strictly role-restricted internally.
e777 does not sell personal data to third parties. Data is shared only with payment processors (JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah), game providers, and regulators where legally required.
You have the right to access, correct, and request deletion of your personal data held by e777, subject to legal retention obligations. Requests can be submitted via live chat support at any time.
e777 uses cookies and similar tracking technologies to maintain your login session, improve platform performance, and analyse usage patterns in aggregate. No advertising tracking cookies are used on the Platform.
e777 retains player data for as long as your account is active and for the period required by applicable anti-money laundering and regulatory obligations after account closure. Retained data is securely deleted once retention obligations are satisfied.
This Privacy Policy applies to all personal data processed by e777 in connection with the operation of the e777.lat platform and the provision of online gaming and sports betting services to players, including players based in Pakistan. By registering an account or using the e777 platform, you acknowledge that you have read and understood this Privacy Policy.
In this Privacy Policy, the following definitions apply:
e777, operating through e777.lat, is the data controller in respect of Personal Data collected and processed in connection with the Platform and its services. Questions regarding the processing of your Personal Data may be directed to the e777 support team via 24/7 live chat or by email at [email protected].
e777 collects the following categories of Personal Data in the course of providing its services:
e777 collects Personal Data through the following means:
e777 processes Personal Data on the following legal bases:
e777 uses Personal Data collected from Players for the following purposes:
7.1 e777 does not sell, rent, or trade Personal Data to third parties for marketing purposes under any circumstances.
7.2 e777 may disclose Personal Data to the following categories of third parties where necessary to provide its services or comply with legal obligations:
e777 operates an internationally accessible platform. Your Personal Data may be processed on servers located outside Pakistan. Where Personal Data is transferred internationally, e777 takes reasonable steps to ensure that appropriate safeguards are in place to protect your data to a standard consistent with the protections described in this Privacy Policy.
9.1 e777 uses cookies and similar technologies for the following purposes:
9.2 e777 does not use third-party advertising or retargeting cookies on the Platform.
9.3 You may configure your browser to refuse cookies or to alert you when cookies are being set. However, disabling essential cookies may prevent you from accessing certain features of the e777 Platform, including the login function.
10.1 e777 implements industry-standard technical and organisational security measures to protect your Personal Data against unauthorised access, disclosure, alteration, or destruction. These include SSL/TLS encryption of all data in transit, cryptographic hashing of account passwords, role-based access controls on internal systems, and regular security assessments.
10.2 Notwithstanding these measures, no data transmission over the internet or electronic storage system is entirely secure. e777 cannot guarantee absolute security of Personal Data and is not liable for security breaches attributable to factors outside its reasonable control.
10.3 You are responsible for maintaining the confidentiality of your e777 login credentials. If you suspect that your account has been compromised, you should contact e777 support immediately.
11.1 e777 retains Personal Data for as long as your account remains active and for such additional periods as are required by applicable anti-money laundering regulations and other legal obligations after account closure.
11.2 Gaming activity records, transaction histories, and KYC documentation are typically retained for a minimum period of five (5) years following account closure in compliance with standard AML retention requirements.
11.3 Personal Data that is no longer required and is not subject to a legal retention obligation is securely deleted or anonymised.
12.1 Subject to applicable law, you have the following rights in relation to your Personal Data held by e777:
12.2 To exercise any of these rights, please contact e777 support via 24/7 live chat. e777 will respond to requests within a reasonable timeframe consistent with applicable obligations.
e777 is strictly an 18+ platform. e777 does not knowingly collect Personal Data from persons under the age of 18. If e777 becomes aware that Personal Data has been collected from a minor, that data will be deleted and the associated account will be closed immediately. Parents or guardians who believe a minor has accessed e777 should contact e777 support immediately.
e777 may update this Privacy Policy from time to time to reflect changes in legal requirements, platform functionality, or data processing practices. Material changes will be communicated to registered Players via in-platform notification or email. Continued use of the Platform following notification of changes constitutes acceptance of the updated Privacy Policy. The "Last Updated" date at the top of this page indicates when the most recent revision was made.
If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your Personal Data by e777, please contact us:
e777 is committed to addressing all privacy-related queries promptly and transparently.
Your data is protected. Your PKR wallet is secure. Cricket betting, JILI slots, and live casino — all in one platform built for Pakistani players. 18+